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Digital Marketing and AMP Pages

Digital Marketing AMP

If you’ve ever searched for news on a particular topic or product, you’ve probably seen AMP pages. They’re the little boxes with headlines and a small lightning bolt logo beneath them. Chances are, these little boxes contained exactly what you were looking for when you started your search. So what are these AMP pages and how are they applied in Google? How do they apply to digital marketing? Let’s delve a little deeper.

What are AMPs?

First, let’s pin down exactly what an AMP page is. Google created AMPs, or accelerated mobile pages, to give mobile users a better search experience. These pages are designed to load almost instantaneously when you type in a search term. This allows mobile users to have much quicker access to the relevant and useful content they’re looking for. Why is this important? Well, mobile users will often abandon a website if it takes too long to load. The typical HTML website can take a significant amount of time to load on mobile devices when compared to an AMP page.

Who Should Use AMPs?

At first, AMPs were mostly used by online news outlets and articles, but it’s also great for e-commerce and products. On the digital marketing and sales side of AMPs, they are becoming an invaluable resource for conversion opportunities. When people are researching products to buy, speed in search and easy to interpret information plays a big role. AMPs are still a bit of a new platform in the sales space, but as Google continues to update them, they could become a huge digital marketing tool for products and services on mobile devices.

Is AMP a Big Part of SEO?

With all this information on AMPs, it’s a common concern as to whether it can affect your rankings on Google. The short answer is, yes and no. While AMPs don’t have a huge impact on your SEO, they can certainly work to help it. The more people who click on an AMP page for a certain search term, the more value Google places on that page, as long as there’s not a significant amount of bounces in tandem with the page visits. A relevant AMP page that leads to conversions will certainly be viewed as valuable to Google. So while AMPs aren’t essential for good SEO, they certainly don’t hurt. As Google constantly changes its parameters of what is relevant to users, this could easily change in the future.   

Trust JumpSIX with Your Digital Marketing Needs

Here at JumpSIX, we are constantly staying up to date on the latest and most effective digital marketing trends. As a business, you may be too busy to give the proper amount of attention to your web presence and digital marketing. That’s where we come in. We can take care of every aspect of your digital marketing from SEO to web design and everything in between. For more information, please contact us today or visit the JumpSIX Marketing website.  

SEO Can Help You Create Brand Identity

SEO Brand

When creating a good SEO strategy, it’s easy to get wrapped up in keyword research and your organic rankings, but it’s important to remember the content itself. When creating blogs and foundational pages for your website, you have the opportunity to create a consistent tone and voice for your brand. When people click on your brand in their Google search results, will the page they land on draw them in? A good SEO strategy gets you in the position to be clicked on; a great SEO strategy makes sure the customer wants to keep reading when they get to the page. Read on to learn more!

Find Your Tone

The tone is an important aspect of your page and blog content. Tone can be serious, playful, funny, casual, or whatever suits your business. Your tone can be based on the demographics you’re trying to reach. For instance, if you’re a financial advisement firm, you probably wouldn’t want a humorous, playful tone for your website. If people are planning on trusting you with their money, they’ll expect the website content to be professional and concise. On the flip side, if you have a website for a laser tag arena, you’ll want to have a fun and playful tone to reflect the fact that you’re a leisure activity company. Maintaining a consistent tone is essential to avoid giving your potential customers mixed messages about the ideals of your business.

Relevancy

Once you decide on the tone you’re going for, you can start creating the foundational pages for your website. When doing this, you’ll want to start using those SEO best practices to properly integrate keywords based on the page you make. This process is tricky because after doing extensive keyword research, you’ll want to make sure you’re utilizing your best keywords in the content.

You want customers to be able to click on your website after typing in the particular keyword and find exactly what they’re looking for. For example, if someone types in “personal injury lawyer,” and click on your company in Google, they’ll expect to be taken to a page that explains the company’s status as personal injury lawyer. They’ll also expect that page to succinctly state why that firm is the best one for them, and how they can be comfortable trusting that firm with their case. It would be bad if someone typed in “personal injury lawyer” and it took them to the page that talks about a different law service your firm offers.

Trust JumpSIX Marketing with Your SEO

Creating a comprehensive and effective SEO strategy can be extremely difficult if you’re not sure what you’re doing That’s where JumpSIX Marketing comes in. We are a digital marketing company with proven results. SEO is just one of many incredible services we offer to increase your digital presence and bring in more customers than ever. Contact us today for more information, or view the JumpSIX Marketing website.

Must-Have Aspects for Effective Social Media Marketing

Man preparing social media marketing

By now, many companies have become aware of the advantages of social media marketing and have worked to establish some sort of presence on the many platforms available. Whether it’s Facebook, Twitter, LinkedIn, Instagram, Tumblr or some other type of exotic platform that even we don’t know about yet, there are some crucial features that should be integrated into your profile. At JumpSIX Marketing, we decided to share some of the vital elements that can make or break your company’s social media page.

Pleasing Appearance

Nothing drives a potential customer away more than seeing a poorly designed, low-quality set of graphics sitting front and center on your account. This includes your profile picture, cover photo and any supplemental images you may post. Make sure you have a legible, crisp and professional-looking photo that gives people a positive first impression of your brand. A (non-pixelated) logo and coordinating cover photo can easily make your page look twice as professional and go a long way for your social media marketing.

Identifying Your Business

Many companies neglect to utilize the description/bio portion of their social media profile, or they at least do a poor job in choosing what to include. What does your business do? Where are you located? How can we contact you? What is your website address? These are all questions that should be easily answerable by doing a quick glance through the description of your profile. If people are able to learn about your company in an accessible manner, then you are practicing effective social media marketing.

Staying Active

There’s nothing quite more upsetting than finding a business on a social media site only to see that they haven’t posted anything in half a decade. The customer might as well assume that you went out of business if you’ve been inactive for that long. Practicing good social media marketing includes having a strong presence on the site and regularly posting updates so that clients know you are making an effort to expand your brand. Your apparent effort in staying current online can translate into how people will perceive your product or service.

Engaging with Customers

One of the most beneficial facets of social media marketing is the ability to easily interact with customers. Whether they are asking a question, heckling you for a retweet or simply saying hello, making some sort of effort of acknowledgement can go a long way in attracting more people to your business. Work on increasing your response time to messages that are sent to your accounts as this shows a strong attention to customer service. Additionally, try making posts that ask questions or encourage users to share your content. Making a friendly effort to reach out to followers can create a great image for your brand.

Contact JumpSIX Marketing for Social Media Marketing Advice

The above tips are all simple methods for drawing more attention to your company and instilling a positive portrayal to your prospective buyers. For more information on social media marketing and the services we provide, contact JumpSIX Marketing at 417-799-2233.

Utilizing Snapchat’s Features for Social Media Marketing

Woman viewing social media marketing on Snapchat

Snapchat, the mobile application that allows you to send pictures and short videos to people, is typically not considered one of the prime platforms for businesses to join in terms of advertising. This notion may be on the verge of being reconsidered, however. Snapchat has integrated several creative ways for brands to promote their products and services, and with approximately 166 million daily users, there’s no shortage of eyes who are going to see it. So how exactly do you run a campaign through Snapchat? There are several ways, which vary from rather expensive to completely free, and all of them have the potential for getting great returns for your company. At JumpSIX Marketing, we decided to share some of these tactics that your business can put to use for effective social media marketing.

Sponsored Lenses

So, this option isn’t exactly the cheapest to run. Costing upward of $500,000, you’ve got to have quite the budget to pull the trigger on a campaign like this. However, this highly engaging feature reaches millions of potential viewers and can get a longer-than-normal view time. The ad is essentially a customizable filter that morphs to the user’s face and can be subsequently sent out to his or her friends. Despite the expensive price tag, these innovative advertisements are becoming a popular form of social media marketing.

Snap Ads

Snap Ads are brief videos that appear between other Snaps that a user views through his or her discover tab of the app. The videos can then prompt a variety of options for engagement, such as reading an article, installing an app, viewing a longer video or visiting a website. While much cheaper than integrating a Sponsored Lense, Snap Ads still run at about $1,000. Nevertheless, this option is an easy-to-manage method that can do great social media marketing wonders for your business.

Geofilters

Geofilters are themed overlays that users can apply to their pictures or videos before sending them out. Using this feature, you can create geo-fenced graphics to appear at certain landmarks, events or chain stores, in addition to creating nation-wide promotions that everyone can see. These ads are among the cheapest to run depending on the targeted space you select but are regardless a great tactic for social media marketing.

Embedded Links

In one of Snapchat’s most recent updates, you are now able to embed links right into your Snaps. Simply linking your company’s website in one of your Stories can prompt viewers to visit your page and gain interest in your brand. Using this feature while attracting a strong following through the app is a free-of-cost social media marketing method that engages an increasingly large amount of people.

Contact JumpSIX Marketing for More Social Media Marketing Tips

The options are wide and far for promoting your brand through Snapchat and only seem to be expanding with each update. Utilizing these features can be very beneficial in attracting audiences of Snapchat’s rather young demographic and is fairly cost-efficient to do so. For more information about social media marketing, contact JumpSIX Marketing at 417-799-2233.

 

These SEO Tips Will Push Your E-Commerce Site Ahead of the Competition

E-Commerce Sites Benefit from SEO

In the first blog in this series, we discussed two important SEO strategies for your E-commerce website. In today’s blog, we continue to take a look at the best ways to improve your rank on Google search engine results pages. You can no longer afford to ignore search engine optimization if you want to capitalize on the influx of online shoppers over the past decade. Learning the ins and outs of SEO or hiring a digital marketing firm will give you a leg up on the competition and improve your organic reach.

Strategies for Improved SEO

E-commerce optimization takes a bit more patience and time than SEO for smaller websites, but the payoff makes the effort worthwhile. After taking the time to make the changes noted in our last blog, you can improve your ranking further by using the following strategies.

Integrate Customer Reviews into Product Pages

Search engine rankings are all about relevant, unique, and updated content. When you have a page that continuously generates content, such as a blog page, this will drastically improve your ranking. With user-generated reviews implemented on your product pages, you get a revolving door of new content. These reviews will also help you sell your product and keep people on your page longer. Search engines take into consideration the time people spend on your website and factor it into your ranking.

Optimize Your Site for Mobile

Searches and purchases on mobile devices continue to increase quarter after quarter and year after year. Most shoppers will move onto another e-commerce site if your product page or category page takes too long to load. Websites not specifically designed for mobile can also deter visitors. They don’t want to zoom and resize their screen for your site when there is another e-commerce site with a beautiful and simple layout. Search engine algorithms take these preferences into account and will drop your ranking if you do not optimize your site for smartphone users.

Perfect Your Metadata

Metadata truly is the foundation of SEO. Search engine robots use meta descriptions, title tags, and image alt tags to determine how relevant your content is to your consumer’s needs. Title tags and meta descriptions also draw people to your website. So you want to perfectly balance the use of popular keywords and unique, engaging titles and descriptions that entice users. When you get the balance right, it pays huge dividends by attracting shoppers who are ready to buy your products.

Add Images & Videos

No one wants to purchase something without seeing what it looks like. You should add specifications in your product descriptions, but shoppers will still want to see what they are spending their money on. If you have a video that shows the product in action, this will increase shoppers’ confidence even more. Search engines will rank you higher due to your exact images and videos.

Optimize Your E-Commerce Site with JumpSIX Marketing

If you want to increase your organic traffic and improve your sales numbers, you have to engage in beneficial SEO practices. You don’t have to do it alone, however. JumpSIX Marketing can spearhead your SEO efforts to ensure best practices are properly employed. Contact JumpSIX Marketing today to get all of your digital marketing needs taken care of.

Improve Your E-Commerce Site with SEO

SEO for E-Commerce Websites Differs Slightly from Traditional SEO

E-commerce shopping plays an integral role in people’s day-to-day lives. Each day, more and more people move away from shopping in physical brick and mortar stores and move toward purchasing everything from books to bulk groceries to clothing online. If you run an online store, you have probably noticed the influx of competitors trying to cash in on this huge market shift toward digital shopping. If you are not careful, these other e-commerce sites will start taking valuable customers from you. You need to employ search engine optimization (SEO) strategies to keep your website ahead of the competition and in people’s minds.

How Is SEO Different for E-Commerce Websites?

Proper optimization of your website gives you a leg up on the competition by placing you above them on Google search engine results pages. Websites of all kinds engage in SEO practices, but e-commerce sites include a lot of moving parts, making them more difficult to fully and effectively optimize.

You can optimize a small five or ten-page website through simple keyword research and integration, accurate metadata, and blogs, but a massive, fluid e-commerce site takes a bit more work. First, your shopping site might offer many different types of products. Second, you have hundreds if not thousands of product pages that must stay dynamic. Third, people come directly to your site to purchase items, which means things have to be efficient and perfect.

What Can You Do to Improve Your Rank?

Below we will outline a few of the most important aspects of e-commerce SEO. You may find it time-consuming and difficult to effectively follow these guidelines. That’s okay. As a digital marketing firm, JumpSIX Marketing specializes in optimizing websites, social media advertising, and Google advertising. You can trust us to take care of the following strategies if you cannot find the time to employ them yourself.

Use Unique Product Descriptions

Each of your products offers a unique experience for your customers, and your product descriptions should reflect that. When you write unique and engaging product descriptions, you not only sway shoppers on the fence but also improve your SEO ranking. Google’s ranking algorithm, though shrouded in mystery, definitely rewards unique, specific content that keeps users on pages longer. Unique product descriptions check all three boxes.

Integrate Long-Tailed Keywords

Product descriptions aren’t the only aspect of your SEO strategy that should be focused and detailed. You should also use keywords specific to your products. Long-tailed keywords refer to full phrases that people search when looking for your products.

For instance, let’s assume your company sells blinds, but your most popular product is more specifically wooden Venetian blinds. If you wanted a broad, simple keyword, you could choose the word ‘blinds’. ‘Venetian blinds’ would make a more specific keyword, but ‘wooden Venetian blinds’ is a long-tailed keyword that will direct shoppers in the market for your highest selling product straight to your site.

Discover More SEO Tips from JumpSIX Marketing

In our next blog, we will share more e-commerce SEO tips. If you want a team of professionals to take care of your e-commerce SEO, look no further than JumpSIX Marketing. We are a full-service digital marketing firm, and we provide everything from social media marketing to web design. Contact JumpSIX Marketing today for help on your next important digital project.

SEO Current Keywords

Why Should I Continue to Incorporate Keywords I Rank for in My SEO Strategy?

Choosing the right keywords is one of the most integral aspects of a good SEO strategy. While doing keyword research, you may notice that you already rank fairly high for some keywords you wanted to rank for. So is this the green light to ignore those keywords and focus on more you don’t rank for instead? Well, the answer isn’t so cut and dry, so let’s go a little deeper.

Your Business Name

Inevitably, before starting an SEO strategy, your highest ranking keyword will be your brand or business name. If it’s not, you have a problem, but we won’t go over that today. The point is, your business name will always be a keyword, no matter what. Even if you don’t specifically create content focused on your name as the keyword, the content will end up having your brand name in it out of necessity. This means you’ll constantly rank high for your brand name. This is a good thing, as you want people to be able to find you easily if they know what they’re looking for.

Other Keywords

Here’s where things get a bit more complicated. Let’s say you sell homemade candles. You check your keyword rankings and you happen to rank 4th for the keyword “homemade candles.” You may be satisfied with this position, but wouldn’t you want to avoid falling in the rankings? Wouldn’t you like to be higher if it’s possible? If you answered yes to either, then you should incorporate keywords you currently rank for in your SEO strategy. There are a few reasons for this. The first being the risk of competitors of new businesses improving their SEO. If your competitors start trying to rank for your keyword, they can take your place. Google also rescans and crawls often, and if you’re not generating fresh content that incorporates your most important keywords, you’ll eventually begin to drop in relevance. Google values websites that have been around for a bit, because it holds a certain authority, but not if these websites are stagnant. By consistently pumping out significant keyword-focused content, you’re asserting yourself as an authority on that topic or market.

Trust the SEO Experts

As Google constantly evolves their parameters for SEO and relevance, JumpSIX Marketing constantly evolves their approach. We strive to innovate in the digital marketing realm, so we are always paying attention to the best strategies and trends in the SEO landscape. If you’re in need of a digital marketing strategy that will bring your business to the next level, contact JumpSIX Marketing today.

Web Design Elements

Elements of Attractive Web Design

Good web design is an essential part of digital marketing. Your website is your digital storefront, so it’s often the first impression people have of your business. Having an unfriendly interface or an outdated web design can cause possible customers to navigate away and try to find a more user-friendly website, possibly your competitors. Even if your website has the product or information they need, if the website is unappealing, they’re less likely to use it. Today we’ll go over some key elements of good website design.

Layout

There are a wide array of variations you can make to the layout of your web pages, but the most important thing is that they’re clean and easy to navigate. A cluttered web page can look chaotic and unappealing. Making good use of negative space can really give your content room to breathe. If a web page is nice and organized, it will make it much easier for people to find what they’re looking for.

Font

Font is an oft-neglected but extremely important consideration when it comes to web design. Using boring or overused fonts can make your website look standard. Using the right mix of fonts and typography can really give your website a more dynamic look. The trick is to not use too many different fonts, and to choose fonts that look good together when you do make variations.

Media

Images are important, and it’s imperative to use the right images that convey the message you’re trying to get across. You also want to make sure to not overuse images. A picture is worth 1,000 words, so do you really need 10,000 words to get your message across? Well-placed images can drive home your message can catch the eye of your customer.

Videos can also add another visual element to a web page. Some websites even have background videos placed on their homepage to automatically create a dynamic and striking visual that makes customers want to learn more. Just make sure you don’t make the video overstimulating or obnoxious. Make sure the sound doesn’t automatically turn on when they open the page. No one likes a surprise video when their sound is turned all the way up.

Let JumpSIX Marketing Create Your Web Design

The aspects of web design we discussed today are just a few of the things you have to keep in mind when creating your website. It takes an expert touch to create a truly unique and beautiful website. If this sounds like an insurmountable task, let the web design experts at JumpSIX Marketing help. We specialize in creating websites that enhance your brand and engage the customer. Contact us today for more information on our digital marketing services.

Digital marketing and gimmicks

Digital Marketing Gimmicks to Avoid

Sometimes, from the way we explain it at JumpSIX Marketing, it might seem like digital marketing takes care of all the hard stuff for you. After all, if you’re observant enough, you can catch on to useful trends and emerging methods in the digital marketing and digital advertising world and piggyback your way to success, right?

Not quite. While you certainly benefit from being part of a shared experience with your digital users, as well as other brands, you can easily fall prey to misusing gimmicks, and coming off as tacky, out-of-touch, or even desperate. JumpSIX Marketing offers some insidious digital marketing gimmicks that you should avoid.

It’s All About Meme Meme Meme

This might be a sensitive topic, since people love memes – but a lot of companies love them so much that they’re overusing them. Using memes in your ad campaigns (“memetic advertising”, if you want to get fancy) is a potentially effective way to engage digitally, especially if you’re appealing to a younger, more web-savvy audience.

The problem emerges when you consider just how quickly your typical internet meme falls out of favor. Internet culture is blindingly fast, and Andy Warhol’s famous quote about everybody’s “15 minutes of fame” can probably be cut down to 15 seconds at this point. Don’t assume that when you see some new image macro that is actually new – modifying for advertising purposes is risky. By the time you put it out there, the digital crowd has already moved on, and avid social media users will not be afraid to tell you. Over and over. Forever.

Selling Through Social Media

This one is a little tricky, because there is, potentially, a way to do it right. Selling something through social media is generally not a good idea, because it’s not what social media is for. Social media marketing is hard work because it involves integrating your message into a flow of social interaction, and being able to engage well with your audience seamlessly.

Shoving ads out into the middle of a discussion is disruptive and obvious, and you have to remember that using social media opens you up to public criticism. This alone takes a whole new level of preparedness to deal with. Don’t use social media just for selling – use it to build a relationship with your audience.

User Created Content (Without Moderation)

When it comes to digital marketing, engagement is a big part of it. Making your customers, clients, fans, users or whoever you’re targeting feel like a part of your process is one of the biggest bonuses it offers. A great example of this is user-created content. Giving your audience the opportunity to create something for you that you’ll go on to use has a two-fold benefit – they get to display their own work, and you get to capitalize on it.

But it can also be disastrous. Putting out a request on social media or anywhere online for users to create content is fine – as long as you have some way to filter or moderate it. If people see an opportunity to humiliate your brand by posting obscene, offensive, or embarrassing content with your name or logo all over it that will be seen by a potentially unlimited audience, they will absolutely do it. Just do a quick search for something like “social media PR disaster” for a huge list of examples. If you’re doing to advertise digitally, especially through social media, you need to take precautions.

Assuming It’s Easy

Our last example isn’t quite so potentially catastrophic as misguided user-created campaigns, but it can do real long term damage, and is probably the easiest mistake to make. It’s less a gimmick and more of an assumption. The internet has made almost all aspects of our lives easier in one way or another, and it’s obvious to assume that digital marketing is easier than doing it the old fashioned way. This isn’t the case.

Going digital with your marketing, advertising, and branding has certainly made it easier to find more opportunities to promote yourself, but doing it effectively is a whole heap of even more work. Managing multiple accounts, multiple campaigns, keeping an eye on demographics and analytics, budgeting, really engaging with your audience. Keeping up your digital presence is a full-time job all its own.

Professional Digital Marketing from JumpSIX

Avoiding falling into these traps, much like making the use of digital platforms generally, is harder than it looks. You can easily find yourself falling into lazy patterns of aping or repeating things that have already been run into the ground, and it’ll turn your audience off instantly. Fortunately, JumpSIX is dedicated purely to the digital aspect of your business.
Contact JumpSIX Marketing, and we’ll handle the subtleties of your digital presence and online campaigns – from marketing and advertising, to social media marketing and web design – while you focus on running a business.

Digital marketing and brand fatigue

Advertising, Digital Marketing, and Social Consciousness – Brand Fatigue

In our on-going series of blogs about socially conscious digital marketing and advertising practices, JumpSIX Marketing is looking at different facets of responsible marketing that affect your brand in an increasingly connected digital world.

As the Internet connects more people to each other, it also connects more people to companies, organizations, and brands that they use every day. If you’re going to develop and maintain a good digital presence, you need to strike a balance between exposure and overexposure. Why? Let a professional digital marketing and digital advertising agency explain.

What Does Your Audience Want?

First and foremost when it comes to big branding mistakes is assuming you know better than your audience. Even if you do – you don’t. Telling people what they want is pushy and desperate, and shoving a new product in everyone’s face insisting it’s their new favorite thing makes them far less interested.

There are a number of examples of this throughout the history of marketing (remember New Coke?), and every example is one of a failure to recognize the necessity of subtlety in branding.

If you want to do this effectively, you need to listen. Find out what your audience wants, whatever you normally provide them, and tailor your message to it, rather than trying to bend them to what you want to sell. If a product, or an ad campaign, fails to get a bite, then nix it fast and start over before you dig yourself a bigger branding hole.

Brevity is the Soul of Branding

The best branding grabs someone’s attention immediately and gets the message across in seconds. This is easier for long-established companies with a recognized name or logo, but making an impact fast is possible even for a start-up. Make your service, your message, and your identity clear out of the gate and get yourself noticed.

Your logo should be eye-catching without being gaudy, and subtle without being plain. If you’re not a graphic designer, you should hire one to do it for you. Don’t rely on guesswork or a family member who’s a “budding artist” – unless it’s done well by a professional, it won’t be good enough.

The same goes for your message. To get the right balance of clarity and briskness in your copy, you need to have a way with words that won’t exhaust your base. Keep your message simple and clear – and stay focused!

Communication is Always Key

You might think we nag about communication and listening at JumpSIX Marketing, but it matters. Like we’ve already said, if you don’t know what your audience wants, ask them! One of the biggest boons to digital marketing has been the proliferation of social media, and the open communication it always brings between brands and customers. Make the most of it.

At the same time, it’s hugely important that you don’t overdo your digital marketing, especially on social media. There’s a reason it’s called brand “fatigue”. If you’re inundating your audience with your message – even if it’s the most professionally designed, well written, and expertly put together campaign – they’ll get sick of you.

Disruptive advertising is a problem, and the reason so many different ad blocking apps are available. If your audience is so sick of your ads that they’re actively blocking them, they’re probably going to avoid you altogether.

Digital Marketing and Branding Balance

Making people sick of you by overdoing your digital marketing, social media marketing or digital advertising can put a big dent in your reputation. Try-hard tactics are always obvious, and always turn people off. If you want to come up with a focused, balanced branding, marketing or advertising strategy, JumpSIX Marketing is here to help.
We’ve helped a wide variety of different companies and organizations expand their digital presence, without exhausting their clients, customers, and users. Contact JumpSIX Marketing today to make the most of our experience.