Jumpsix Marketing

Search Engine Optimization

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Search Engine

Optimization

Search Engine Optimization (SEO) is the key to ranking high on Google. SEO is the process of organically increasing the visibility of a website. By following best SEO practices, your site will attract more visitors to your website long term.

Google looks at two key factors—relevance and authority. Creating a constant flow of relevant content is crucial and when other people share that content, your authority increases. Our SEO strategy includes a steady stream of highly relevant content creation.

What is SEO and Content Marketing?

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• SEO: (Search Engine Optimization) is the process of organically affecting the visibility of a website or a web page in a search engine’s search results

• Content Marketing: the marketing process for creating and distributing relevant and valuable content organically for the purpose of attracting, acquiring and engaging a clearly defined target audience with the overall objective of driving a profitable customer action.

SEO means different things to different people. At Jumpsix Marketing, our staff holds the highest certifications awarded by The Search Engine Academy, a national SEO training school. We take pride in quality work that delivers results.

How does Search Engine Optimization work?

Relevance and Authority

• Relevance:
Google looks at how relevant the content and keywords of a given website are based on what is actually being searched.

• How relevant is the content and the actual words used on your web site and web pages?

You must have both to win! –

• Authority:
Establishing your business as the leader of a specific topic and translating that information in a meaningful way across the web.

• How many web pages are talking about and linking back to your web site or web page as the authority on a topic important to your business?

Relevance and Authorityx

Key factors in determining Relevancy and Authority

Title Tag
Meta Descriptions

• Title Tag:

The main text which describes an online document or web page. Used on search engine results pages to display a short preview for a given page.

• Meta Descriptions:

Concise explanations of the contents of web pages. Commonly used on search engine results pages to display a simple preview for the given page.

H1 Headline
Body Copy

• H1 Headline:

Often the visual header on the page, but can be the name or title of the page. Both headers and subheads are tagged in accordance with their level of importance.

• Body Copy:

Quite simply, this is what the user came to see and is thus extremely important to search engines. This is the actual content on the page.